googleAnalyticsR - Google Analytics API to R

Features

• First Google Analytics Reporting v4 API library for R
• Automatic anti-sampling techniques to return more detailed data
• v4 features include: metric expressions, pivots, date comparisons, batching.
• Auto-paging, auto-authentication options
• API metadata of possible metrics and dimensions
• Multi-user login to enable Google Analytics powered Shiny Apps
• Integration with BigQuery Google Analytics Premium/360 exports.
• Single authentication flow can be used with other googleAuthR apps like searchConsoleR
• Automatic batching, multi-account fetching, multi-channel funnnels
• Support for googleAuthR batch. For big data calls this could be 10x quicker than normal GA fetching
• Meta data in attributes of returned dataframe including date ranges, totals, min and max
• Automatic caching of API requests
• [Management API features such as unsampled report downloads and view filter setup

Thanks

These are all great libraries that also work with Google Analytics data in R, that I have taken inspiration from.

• rga
• RGA
• RGoogleAnalytics
• ganalytics
• GAR

Tutorials

If you have used the package and published online then get in touch and I’ll list it here so others can benefit.

• Dartistics.com is a website dedicated to using R with digital analytics, and has a page on getting up and running with googleAnalyticsR
• Michal Brys has an online book on using Google Analytics with R that uses googleAnalyticsR
• Ryan Prazki has created a video tutorial on how to get up and running quickly: Google Analytics R Video Tutorial
• Ryan also has a tutorial on using googleAnalyticsR to do scroll tracking analysis in a heatmap
• Jules has a nice post on using a Markov model to create an attribution model with googleAnalyticsR data
• Tim Wilson has a guide on getting up and running with R for digital analysts
• Guide to using googleAnalyticsR in Japanese and here
• Alenlytics has a guide that also includes using the RStudio Addin for authentication
• Mario Martinez has a guide on using googleAnalyticsR in Spanish
• Vincent has a tutorial on using Twitters AnomalyDetection package with googleAnalyticsR in French
• Tom Alby uses googleAnalyticsR to do some clustering market basket analysis in German.
• Bert uses googleAnalyticsR to detect bot traffic
• Anita makes some pie and bar charts from channel data
• Creating Google Analytics non-sampled scheduled reports [Russian]
• Fredrik forecasts sales from Google Analytics and sends it to your own Slack bot [Swedish]
• Omar shows some heatmaps and ggplot2 using googleAnalyticsR in Spanish
• Mararoff.com shows how to compare your CRM data with Google Analytics in Russian
• Fredrik analyses time between bookings and events with lots of detail on interpreting the data.
• Becky West at Lunametrics shows how to use some of the management API functions to audit your GA configurations
• Pierre has a guide in French on how to setup googleAnalyticsR and start pulling out data.
• Nico has a guide on how to insert Google Analytics data into a map
• Dusan goes into how to setup and use googleAnalyticsR in Serbian