What really makes Google Analytics stand apart from other analytics solutions for me is its integration with the Google Cloud, such as BigQuery and its machine learning APIs. An example of this integration is given in this workshop video that details how to use the Google Analytics and Text-to-speech APIs to create a dashboard that talks through your statistics.
YouTube Workshop video
The whole 40min workshop is available below, which talks through this GitHub repo.
A demo of the speech it creates can be heard in this audio snippet:
I’ve also cut out shorter snippets that focus on concepts if you want to skip in and out:
Accessibility is an obvious first application, giving those that have trouble seeing another way to experience dashboard plots. Equally, the speech-to-text API offer a way to control reports without needing a dashboard. Often these services can also help enhance all users by letting them experience reports in other mediums such as by phone or in the car, and may help breathe life into stale dashboards that have a habit of slowly being ignored over time.
Possibily the most advanced but potentially most powerful application uses the Natural Language API to parse out meaning, entities and sentiment from text. For instance, grading user generated content and then creating data reports on the fly that may address their concerns.
Another interesting application may be how text/speech enabled apps can interact with other robots, such as Alexa or Google Home. As more and more apps become voice enabled, voice and computer generated speech could become a universal translator between systems that would take heavy coding otherwise.
Anyhow, I hope the video is of some use. I’m creating more video content these days as I think it helps see how a workflow happens in real life, along with all the umms and errs and mistakes that happen to everyone :) If you have any video requests do let me know, otherwise you can keep track of any new videos on my YouTube channel.